This is a reflection of a video of Khoi’s presentation at AIGA’s “Next” Convention that occurred in November 2007.
– The first thing I have to comment on in the difference between dynamic web medias and print medias is Khoi’s observation that designers has less control over the internet than print. At first, I thought that there was a lot of freedoms in both print and web but now that Khoi has brought it up, there are a lot of limitations in web. Coding can only go so far and you can’t be too organic on the web because of how a person uses and looks at the browser. There’s a box you have to work around no matter what, even if your design involves a circle.
Also, we lose control to the audience, which is something I never really thought of before to this extent. They can change how the things we made look, whereas with print, we pretty much have all of the control. They can’t change the font size on a print piece unless they physically blow it up in a much more complicated process. We have to keep in mind what people want because they know they can change things whereas we could “force them” (for lack of better word) to look at what we want them to look at. If we wanted them to look at Avant Garde, they looked at Avant Garde. That’s not so much the case anymore with web.
– “If we give people what they say they want, they’ll never get what they know we need.” I’ve thought this since we learned that the customer is not always right, but it’s interesting to see that he believes this in a different view than I have.
– The comment on MySpace : YES. Agreed. It is what is destroying design and I believe that is how many people think they can do graphic design. Sometimes, I do believe the internet has been a determent to the industry we’re in.
– Wow, I feel old. I remember the days when I had to “download a font” to go into a certain site or suffer the wrath of not doing it. And yes, Cooper Black was one of those fonts. And yes, I’m guilty to have created one of those myself (but I asked for courier new as it was my emphasis font back when I made my first website in 2000). I laughed really hard for a really long time.
– JK Rowling’s site (featured under the “they will figure out how to use sites over time”) was always a difficult subject for me. I had to go find “cheat codes” how to navigate the site. I actually had asked someone who wasn’t as web savvy to navigate the site and they got frustrated. Unless you’re used to finding difficultly placed items or are one of those people that have too much time on your hands, sites like these often get overlooked.
– The Speech/Conversation issue was interesting. I won’t go into too much because that would be a ridiculous amount of web space, but it’s so true that print design is like speeches (one sided) and conversation is like web (has other aspects that can respond back).
– I am shocked by the thought of grids going through the W3C. ANOTHER THING I hafta make sure I make clean code on!? I admit I am slightly scared by this development. I’ll research this more later.
Overall, this presentation opened my eyes to something that I hadn’t really given too much thought to. Now I’ll be thinking about this more. It just shows me more and more that even though we make what people want, we really have to focus that on the web. They can change that more than they can print.